Marvel's Hall H 2026: Ghost Rider, Black Panther 3 & Doomsday

Marvel Came Back to Hall H With a Four-Year Plan

Marvel Studios returned to Hall H on Saturday, July 25 for the first time in two years, and the shape of the panel said a lot: this was less about Avengers: Doomsday in December and more about convincing a room of 6,500 people that Marvel has a plan for 2028. Kevin Feige handed out two genuinely surprising casting announcements, a hard release date three Christmases out, and one piece of news that changes what’s on your cinema calendar in eight weeks.

Ryan Gosling Is Ghost Rider

The headline announcement, and the one nobody had on their card: Ryan Gosling will play Ghost Rider, with Shawn Levy directing and Jonathan Tropper writing, targeting 2028. Gosling has apparently been circling the role for years — by Marvel’s telling, it finally came together while he was on the set of an upcoming Star Wars project.

Here’s why this one is more interesting than a standard casting note. Ghost Rider is the MCU’s most reliably unmade property — two Nicolas Cage films in the 2000s that nobody defends, then two decades of rumours. Handing it to Gosling coming off The Fall Guy with Levy, who directed Deadpool & Wolverine, signals Marvel isn’t going for grim-and-gritty horror. Which is either the smart read on what actually works for them right now, or the exact instinct that flattens a character built for horror. We’ll find out in 2028.

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Avengers: Endgame (4K Ultra HD) (opens in a new tab)

The version you can watch tonight — before the Encore cut adds Doomsday footage in cinemas from September 25.

Black Panther III Has a Date — and a New T’Challa

Ryan Coogler confirmed Black Panther III for December 15, 2028, and dropped the detail that actually matters: David Jonsson (Industry, Alien: Romulus) will play a now-grown T’Challa II, the son introduced at the end of Wakanda Forever. Coogler also confirmed he’s shooting on film rather than digital.

This is the most difficult needle Marvel has to thread anywhere in its slate. Black Panther is one of the genuinely great MCU films, and Wakanda Forever had to work around a loss no script should have to. Time-jumping to a grown son is the honest way through — it doesn’t recast Chadwick Boseman, and it doesn’t pretend the gap isn’t there. With Coogler back and a 2028 date, this reads like a project being given room rather than rushed to fill a slot.

Endgame Comes Back to Cinemas in September

The most practically useful announcement: Avengers: Endgame returns to cinemas on September 25, 2026, retitled Endgame Encore, with brand-new footage set inside the Doomsday story stitched into the existing three-hour runtime. It also launches Disney’s new Infinity Vision premium large-format certification, with a custom introduction and an exclusive end tag on Infinity Vision and IMAX screens.

For families, this is the one to actually diarise. A lot of us watched Endgame in 2019 with kids who were too young to follow it — or who weren’t born yet. A cinema re-release in September, three months before Doomsday, is a genuinely good excuse to do the big one properly on a big screen, and the added footage means even the people who’ve seen it eleven times have a reason to go. Be honest with yourself about the runtime, though: three hours plus new material is a long sit for anyone under about ten.

Doomsday: A Trailer You Can’t Actually Watch

The Russo Brothers brought 16 cast members on stage — Robert Downey Jr., Chris Evans, Pedro Pascal, Paul Rudd, Anthony Mackie among them — and confirmed that Hayley Atwell returns as Peggy Carter, opposite Evans’ Steve Rogers. Ryan Reynolds turned up in costume to joke about reshoots.

They also screened a new, longer trailer — reportedly built around Doom’s relationship with Sue and Reed Richards, and, per Variety’s description from inside the room, an army of Sentinels turned against the Avengers, Fantastic Four and X-Men at once.

Worth being precise about which trailer is which, because plenty of coverage is blurring the two. The official trailer released on July 20 alongside the ticket on-sale is freely available — that’s the one below, and it’s genuinely excellent. The additional, longer cut shown in Hall H on the 25th is a separate thing Marvel has not put out; pirated phone recordings of it started circulating within a day. We don’t publish or link leaked footage, so you won’t find that one here. When Marvel releases it properly, we’ll cover it.

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Avengers: Doomsday — Official Trailer

Our frame-by-frame breakdown of that official trailer goes through every hero in it.

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Black Panther (4K Ultra HD) (opens in a new tab)

Where T'Challa's story started, and the homework before Coogler's threequel introduces his grown son in 2028.

Spider-Man Swings In Four Days Early

Marvel also screened a clip from Spider-Man: Brand New Day — Spidey teaming with Jon Bernthal’s Punisher against the Hulk, complete with webbing-and-explosives choreography and some banter about keeping MJ out of the blast radius. The relevant part for your weekend: the film hits US cinemas July 31, with early Prime member screenings on July 29 and a UK release the same day. Our full Brand New Day preview has the cast, rating and what to expect.

What Marvel Didn’t Talk About

Worth naming the gap, because it’s conspicuous: Avengers: Secret Wars and the X-Men reboot got no meaningful screen time, and VisionQuest was a passing mention. For a panel positioning 2028, skipping the two projects most people assume define that era is a choice. The generous read is that Marvel is holding them for a moment when it has real footage. The less generous read is that neither is far enough along to show anything. Both can be true.

What’s Next

Spider-Man: Brand New Day lands Friday. Endgame Encore follows on September 25, and Avengers: Doomsday on December 18 — the point every one of these announcements is building toward. Expect the official Doomsday trailer that Hall H saw to surface publicly closer to release, most likely alongside the Encore run in September. If your household is planning to be caught up by December, our MCU Watch Order is the efficient route, and the MCU hub has every film and series we’ve reviewed.

Start a free Prime Video trial if the MCU rewatch needs to start before December.