LEGO's SDCC booth is a Portal to Pokémon and Star Wars

LEGO turned its booth into an actual Portal

⚡ This story is part of our LEGO Pokémon Hub — Pikachu, Eevee and every buildable display figure in the debut wave, reviewed.

LEGO’s SDCC 2026 booth skipped the usual “look at our new sets” format entirely. Instead, it’s the SMART Play Gateway — a retro-futuristic “interworld departure terminal” that visitors physically walk through, emerging on the other side of a portal into either a LEGO Pokemon Trainer Centre or a Mos Eisley Cantina. It’s a booth experience, not a set you can buy, but it’s a real look at where LEGO’s new interactive tech is headed.

Why it matters for dads

The booth itself isn’t buyable, but the technology behind it is worth paying attention to. LEGO SMART Brick is real, recently-launched tech that blends physical builds with responsive lights, sounds, and motion — and using it to power a con-exclusive experience rather than just a trade-show gimmick suggests LEGO sees a real retail future for “smart” sets, not just a marketing stunt. At the Pokemon side of the gateway, visitors pick a starter (Bulbasaur, Charmander, or Squirtle) and interact with SMART Play-enabled displays of Pikachu and Eevee — a good preview of the appeal behind LEGO’s actual retail Pokemon line, like our LEGO Pokémon Eevee (72151) review, which we scored a 5/5 for exactly the kind of shelf-ready charm this booth is selling.

On the Star Wars side, the Cantina experience leans into atmosphere over spectacle — playing music and taking photos with Greedo, hunting for hidden Aurebesh text, and visiting a sleeping Dewback. It’s a nice reminder that LEGO’s Star Wars catalogue is deep enough to sustain something this detail-obsessed; if you want a physical Cantina-adjacent build at home in the meantime, our Jabba’s Sail Barge (75397) review covers the closest thing currently on shelves.

What’s next

Nothing about SMART Play Gateway is for sale — it exists purely for the convention floor. What we’ll actually be watching for is whether LEGO SMART Brick tech shows up in a real retail set announcement later this year, and we’ll cover that the day it happens. In the meantime, LEGO’s booth also has the Donkey Kong Arcade (72051) and the new Star Trek Bridge (11385) on display, both real sets you can pre-order today.

What is the LEGO SMART Play Gateway?

A retro-futuristic “departure terminal” booth at SDCC 2026 that leads visitors through a portal into either a LEGO Pokemon Trainer Centre or a Mos Eisley Cantina, using new LEGO SMART Brick technology for lights, sound, and motion.

Can you buy the LEGO SMART Play Gateway?

No — it’s a San Diego Comic-Con 2026 booth experience, not a retail product. The underlying SMART Brick technology is real and recently launched, so expect it to show up in actual sets over time.

What else did LEGO show at its SDCC 2026 booth?

Alongside the SMART Play Gateway, LEGO’s booth displayed the Donkey Kong Arcade (72051), the new Star Trek Bridge (11385), and a Shrek minifigure series.